Entrepreneur's Lab

Featuring the latest technology and emerging start-ups.

Stay up to date on the businesses of tomorrow by enrolling in the Entrepreneur's Lab.


Why is this course right for you?


Entrepreneur's Lab

 "Ideas are easy. Implementation is hard" —Guy Kawasaki, Founder of AllTop.


The concept of becoming an entrepreneur is an exciting one to say the least. Leaving the mundane 9-5 office setting allows you to set your own rules and build wealth doing something you love. You get to leave the constraints of corporate culture behind. 

As appealing as this may be, for many - this is a huge gamble.

Building a successful business can take years of long hours, little pay and endless setbacks. The ability to persevere when it seems like everything is going wrong, is a reality that any entrepreneur must deal with. Certain personalities thrive in this environment however it's not for the faint of heart.

To successfully navigate the complex and often confusing world of start-ups, you must find your Bedrock (core set of principles). Finding your bedrock allows you to build-out on proven strategies. It enables you to drive effective habits, leading to measurable and scalable results.

The entrepreneurs in Entrepreneur's Lab have shown that they have the ability to build on their own Bedrock and have internalized and actioned the following entrepreneurial values – all found in the 7 Bedrock Principles.

Courage to Commit

Passion to Perform

10x Mentality

In this course you'll find interviews with start-ups in a variety of fields comprising of Biotech, Artificial Intelligence, Technology and Blockchain. Entrepreneur's Lab gives us a glimpse into what it takes to grow your business from the ground-up into an idea that can change the framework of the world as we know it.

Access Entrepreneur's Lab

Access the Entrepreneur's Lab from all your devices, watching it on your laptop or on your phone on the go! Ask the Bedrock team questions in our interactive comments section. 


Courage to Commit

"Every negative - pressure, challenges - is all an opportunity for me to rise." Kobe Bryant

Growth requires the desire for change, stepping out of your comfort zone into the 'valley of despair' (the point where things get worse before they get better). As an xtrapreneur it is necessary for you to have a complete and unobstructed commitment to achieving what you're set out to do.

To do this, you must recognize that courage is not the absence of fear, rather it is the drive to move forward despite the dear. To be a successful xtrapreneur, concurring your emotions and having the courage to commit is the first hurdle on the long road to success.


Passion to Perform

“Don't lower your expectations to meet your performance. Raise your level of performance to meet your expectations." Ralph Martson

Navy Seals are known for their mental toughness and grit. A skill that supersedes physical fitness as a requirement for endurance and elevating above the pain.

Xtrapreneurs are also well known for their mental toughness and their grit but what fuels this? 

Passion. The ability to be consistent and uncompromising with their values and beliefs. A must for any xtrapreneur.

10x Mentality

“Think about it: Whats the worst thing that can happen if you just totally go for it? Grant Cardone

"That's how it's always been", "if it isn't broke, don't fix it". and "7% revenue growth is good growth" are like nails on a chalk board for xtrapreneurs.

Each and every xtrapreneur is driven by continuous innovation with a fixation on massive transformation.

These xtrapreneurs work towards 10x and don't look back.


Xtrapreneur (ex-truh-pruh-nur)

Noun, Singular

1. A multi-skilled professional who strives to live outside their comfort zone and continuously pushes their limits. They constantly test the boundaries of their skills and knowledge, ensuring that continuous education and commitment to personal and professional growth is of the highest priority. With an ability to excel in a multitude of skillsets, these individuals leverage a variety of interrelated disciplines to help their organizations better understand and engage with their clients and grow their business.          



We Helped Define Their Message

We've worked with countless companies to bring their big idea into the real world. With Entrepreneur's Lab - you get to see exactly how we do that.


Your Program Outline

The companies you'll see in Entrepreneur's Lab

1. ProteinQure 00:01:33
2. Soma Detect 00:01:56
3. Phenomic.AI 00:01:26
4. Darwin AI 00:01:42
5. Mysa 00:01:25
6. Stepsize 00:01:33
7. Triage 00:02:00
8. Audible Reality 00:01:40
9. Wondereur 00:01:51
10. Swirltex 00:01:55
11. Kepler 00:01:46
12. CTO.ai 00:01:22
13. Atomwise 00:02:01
14. Kyndi 00:01:48
15. ReWatt 00:01:53
16. Stratuscent 00:01:47
17. Harbr 00:01:59
18. Ecoation 00:01:53
19. OTI Lumionics 00:01:50
20. EZ Robot 00:01:53
21. SensorUp 00:01:45
22. CSD Labs 00:01:55
23. Instantia 00:01:56
24. Solid State AI 00:02:06
25. ODS Medical 00:01:47
26. Oncoustics 00:01:59
27. Local Logic 00:01:57
28. Inner Space 00:02:05

Learn From Those Who've Done It Before

Access the Entrepreneur's Lab from all your devices, watching it on your laptop or on your phone on the go! Ask the Bedrock team questions in our interactive comments section.

This Is The Bedrock Affect

In-Depth Content

Watch the video lessons in the members area using any device connected to internet. Courses come with “offline” pdf’s and notes so you can learn on the go. You don’t have to reinvent the wheel, let Bedrock Affect show you the strategies we’ve used to secure capital and build businesses with hundreds of start-ups.

Active Community

When you try and advance your career or starting your own business - it’s scary! Enjoy participating in a highly-active community full of like-minded people. Starting discussions, finding answers and leveraging our network of investors, professionals and entrepreneurs has never been easier.

Talent Stacking

We take the approach of uncovering the root cause of issues and potential across business functions and within individuals and teams. We focus on modifying and uprooting beliefs or behaviors, paving the way for breakthrough performance. Work with a senior team who leverages experience from all aspects of business (Sales, Finance, Staffing & Recruiting, Marketing and Executive Leadership).

Supporting Your Journey

Building a business is no small task! We have multiple LIVE staff to answer any questions or concerns you might have, available 24/7. When purchasing any of the Bedrock Affect courses – you’ll have priority access to our dedicated support team.

360° Education

With all of our Bedrock Affect courses you'll get access to videos, worksheets and notes. While watching each video, we'll discuss real life scenarios, practical examples and actionable take-aways to help you implement what you've just learned. All of this training is available on any desktop or mobile device, anywhere in the world, anytime you like.

Information Overload

Whenever you subscribe to a Bedrock Affect course, you'll receive immediate alerts regarding all new training and content we release. We constantly release helpful tips and tricks on Twitter, Youtube, Facebook, LinkedIn and Instagram. Be in the know, and our next insight could help you with achieving that next big milestone!


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